On October 24, the 128th Canton Fair ended successfully online. Xu Bing, spokesperson of the Canton Fair and deputy director of the China Foreign Trade Center, believes that, at present, the covid epidemic is still spreading globally, and the world economy is in serious decline. All countries are facing the arduous task of fighting the epidemic, stabilizing growth, and protecting people’s livelihood. The 128th online Canton Fair has not only made its due contribution to stabilizing foreign trade and foreign capital, but also demonstrated China’s practical actions to maintain the smooth operation of the international industrial chain and supply chain, and to inject new impetus into the global economic and trade recovery.
Learned from the last online Canton Fair, Anho made full use of technology in order to present itself and its products at a diversified perspective.For example, we inserted a picture with contact information or a picture of showroom as a background for live stream, so that buyers clicked in at any time could get the company’s contact information or our product styles and ranges instantly. Moreover, when introducing our company, we synchronized power point slides on the screen to give the audience better sensory experience. Besides, our company also used software to record videos in advance so as to ensure that the live stream was free from network instability and other interference. Therefore, we produced quality videos for viewers to enjoy.
The videos were different from one to anther because sales teams had their own idea. For example,some were two persons asking and answering; some were one person introducing products in detail; some were two persons demonstrating how to use the products; and some were live-streaming situation of the factory, etc . In the 24-hour live steam, all videos were served as a multidimensional feast of company information and products for buyers at different time zones.
Before Covid-19, offline exhibitions are an important way for trading companies to promote overseas business. Sadly, with the spread of the epidemic around the world, many overseas exhibitions have been postponed or even canceled, creating obstacles to the development of the companies. Online exhibitions are a good alternation for development and expansion, and the future exhibitions will be an innovative integration of online and offline ones. To stay competitive at trading industry, Anho must seize the trend and change along with it.
