ACTIVITY REVIEW | THE WORLD’S TOP BUSINESS WAR COURSE “STRATEGIC POSITIONING CLASS” WAS SUCCESSFULLY HELD IN ANHO INNOVATION SPACE
In mid-February, the theme salon jointly launched by Anho Group and Guangzhou Kunlun positioning Consulting Co., Ltd. have received a warm response. So we made persistent effort and jointly held a two-day course in Anho Innovation Space again, which is the world’s top business war course “strategic positioning class”. Anho’s business managers and a number of business leaders and managers from all over to country gather together for in-depth study in order to find strategic positioning of their companies.
This course was given by Mr. Zhang Fei, a senior lecturer of Kunlun, a strategic positioning consultant and an analyst of brand positioning. He focus on the evolution of business competition, how to position enterprises, the core of strategy and four strategic models, and interpreted the important relationship between strategic positioning and enterprise development. He also analyzed four strategic forms with classic cases at home and abroad, helping the companies present learn strategic positioning correctly and systematically, and instructing them how to deal with business competition at different stage.
What exactly is positioning? Based on his many years of practical experience, Mr. Zhang Fei gave the definition: Positioning is to make your brand, product or service different in the minds of customers and become the first choice of customers. Mr. Zhang Fei emphasized that the strategic positioning of a company is to discover and capture future opportunities, that is, to find a direction worthy of full focus. Only when the direction is correct, constantly building a competitive moat and establishing solid barriers, can the brand become bigger and stronger. In the class, Mr. Zhang Fei introduced the law of mind by introducing the mental resources of customers to help companies understand the mental ladder, and elaborated on the countermeasure and three core methods for finding enterprises positioning. He also dismantled many cases and explained the essential reasons for the success of enterprises and products with positioning theory.
During the two-day course, Mr. Zhang Fei directly hitted the key point and provided systematic, comprehensive, scientific and professional guidance for entrepreneurs. The participating companies all expressed that they have benefited a lot. He also encouraged the entrepreneurs that in the face of the impact of epidemic, taking the initiative to seek changes has already taken a step ahead of competitors to success. This is exactly what Anho Group has been doing, identifying our strategic positioning, constantly enhancing our differentiated value, innovation ability and resilience, turning crisis into opportunities under the epidemic, and achieving take-off!