Affected by the covid-19, the 127th Canton Fair was moved from the physical exhibition hall to the Internet. This was the first time that the Canton Fair was held online in 60 years. This online Canton Fair mainly included three parts: online display, cross-border e-commerce, and online marketing services. In other words, this Canton Fair is a test for every exhibitor, with not only a change in sales, but also a change from traditional exhibition purchase and order to online display and online live broadcast. Nevertheless, online marketing has gradually become a trend, and enterprises should follow it, learn actively, and seize the opportunity.
Online marketing is the most challenging for our company. Anho is mainly engaged in export trade and has never had the opportunity to try online marketing. This year, through the platform of the Canton Fair, all salespersons were working hard, actively learning online marketing, and trying to perfectly display the features and selling points of products on the screen. During the live broadcast, the sales staff showed excellent English expression ability. Some made a presentation in British English accent, and some blurted out a variety of American slang, which surprised their colleagues in other departments. In addition, employees’ familiarity with products, mutual assistance, and overtime all fully reflected the dedication of our employees.
The Canton Fair has always been the flagship of China’s exhibition industry, as well as a key window on which the country’s import and export trade relies. This session of the Canton Fair is not only an important platform for Anho to showcase products and attract customers, but also provides a valuable learning opportunity. Through this online Canton Fair, Anho has learned a lesson to be proactive, constantly adapt to the changes of the times, and promote the sustainable development of the enterprise.